Howdy partner!
I’m Karli
Currently available for freelance and full-time opportunities!
I'm a graphic designer who's obsessed with the little details that make a design sing: the kerning, the grid, the exact weight of a line, all coming together to create something functional and visually interesting. I've done a little bit of everything, from brand identities to systems to campaigns built from the ground up. I'm happiest when I can put on a great playlist, put my head down, and dive into the latest project. My process is always the same. Find the story, then handle every piece of it with thought and care until it's right.
SimpliHaven Brand Work
BRANDING // IDENTITY DESIGN
RETENTION CAMPAIGN // EMAIL DESIGN
“Zero Workout” Campaign
BRANDING // IDENTITY DESIGN
Retain. Identity
WEBSITE // WEB DESIGN
United Credit Website
SYSTEMS // FIGMA COMPONENT DESIGN
Email Component Library
PRINT // LOGOS // ANIMATIONS // AND MORE!
The Archive
I have over a decade of experience designing brands, visual systems, and every asset that lives inside them. My work spans digital, print, and everything in between. To me, the medium isn't the focus; it's the experience and audience driving it all. I'm drawn to brands that have a real story to tell and give a damn about the work they do.
I came up as a graphic designer, which means I love all applications of the visual arts. Give me a brand identity problem, and I'll obsess over every use case until it clicks. Give me a single asset, an email, a landing page, a packaging insert, and I'll treat it with the same rigor as the system it lives inside. The craft is in the details, no matter how small the deliverable.
When I'm not designing, you can find me on the trails with my two dogs, wrangling my two cats, digging through vintage shops for MCM furniture and 70's vinyl, or hunting down the best meal in whatever city I'm in.
Drop me an email!
projects@glyphound.com